June 17, 2009 at 9:52 am
The 2009 BlogHer Conference is coming up in about a month, which means I need to figure out what the hell my blog is about. This will be my third BlogHer, and I can well remember the question, “So, what do you blog about?” which is repeated over and over in elevators and corridors and frequently at lunch right after you’ve taken a big bite of salad. I can also remember trying to figure out how to give a stranger an impression of the tone, style, and topic of my blog in just 2-3 sentences as I chewed that salad slowly.
At BlogHer 2007, I said, “I’m a weight loss blogger,” which made people give me curious looks because I wasn’t fat anymore and they had no idea how big I used to be because I only wave my fat pants around at special occasions. At BlogHer 2008 I said I wrote about health, fitness and weight loss, trying to place less emphasis on the weight part, since I was personally focused more on fitness and feeling good than being super skinny. Even that felt odd, because I knew I was planning to open up the blog to other topics as soon as I finished all the laborious work on my redesign.
So now I face this question yet again. What is my blog about? What can I say to people who’ve never read this blog that will make them understand the general vibe around here? How can I interest them enough to check out the site even though they’ll have a hundred other blogs hurled at them that weekend? I’m not really sure, so I thought I’d open it up to you guys. You read me. Some of you have been lurking around here for years. What the hell is my blog about, in three sentences or less? Thanks, and I am equally interested and terrified to read your responses.