August 23, 2005 at 11:57 am
Unless you’ve been living in a cave (Hey there, cave people! Was it hard to run an internet hook up through the limestone?), you’ve probably heard of the new Dove ads. These ads have stirred up all sorts of hullabaloo because, horror of horrors, they feature women who wear sizes 4-12. Most women have had positive reactions to the ads because they are sick of unrealistic portrayals of women in advertising. Most men have had negative reactions to the ads because they are used to billboards being their personal soft porn outlet. A lot of people have called these girls fat. For your inspection, Image A:
In what fucking universe are these women considered fat? Now, white underwear is hardly flattering on most of these ladies, but if I look as good as even the largest one when I hit my goal weight I will literally do a happy dance. And yes, it will include jazz hands.
I can also definitively prove that none of these women are fat. The smallest size in stock at Lane Bryant, the flagship clothing store for fat girls of America, is a 14. Which means none of the Dove women can shop at Lane Bryant.
If you cannot shop at Lane Bryant, you are not fat.
Truly the one experience that bonds all fat girls together is bitching about the lack of selection at Lane Bryant. This is seconded only by bitching about the insane prices at Lane Bryant, which is third only to ranting about how there should be more fat girl clothing stores since there is clearly a market for them, what with all the bitching we do about Lane Bryant constantly.
Case closed. These girls are not fat.
Beyond the fact that it’s good to see women of average, healthy weight in advertising, how nice is it to see people actually smiling and looking happy? Most people in clothing and cosmetics ads look like the photographer just threatened to rape their dog.
In support of these ads, I actually bought Dove shampoo and conditioner this weekend when my current brand ran out. When it comes down to it, earnings are how Dove are going to judge the success of the campaign and I am happy to give them a positive vote in that area. And hey, they were even 10% off at Meijer!
You might be thinking, “Poor girl. She’s been suckered by clever advertising to buy a product she wouldn’t have otherwise. How gullible.” I am fully aware that Dove is trying to sell me something. All advertising is. But we all ultimately have to buy shampoo. (Well, I guess you cave people don’t.) I may as well buy a product that has made a positive impact on the mainstream media. Plus, my hair is so soft! Seriously. They sell good products, these Dove people.