How to reach bloggers
(without pissing them off):
Effective and ethical marketing
Presented by Jennette Fulda
10am on Sunday, August 17th, 2008
IUPUI Campus Center
Presentation
Download the presentation slides (Zip file)
Tips for marketers
- Do research
- Introduce self
- Short, to the point
- Personalize
- Authentic
- Conversational
- Good formatting
- Guilt-free
- Unsubscribe option
- Follow up, don’t stalk
- Mention your blog
- No confidentiality
- No fake comments
- No comment spam
- Code of ethics
Tips for blogger
- Good contact page
- Contact companies
- Write about products
- Maintain transparency
- Announce post to pitcher
- Sell an ad
- Educate poor pitchers
- Control email flow
- Develop relationships