Tag: ‘store brands’

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Screw brand loyalty

March 28, 2007 at 9:57 am

I’ve decided to change doctors. Bye-bye Dr. Pepper and hello Dr. K. Yes, I am switching to generic brand soda.

It’s odd that I’ve been so loyal to name brands in the soda aisle when in every other part of the grocery store I buy the store brand without question. It’s cheaper and it’s usually made by the same manufacturer. Sometimes they just package the same product in different boxes, though sometimes they use different recipes and the taste may vary slightly. You’re just not paying for their advertising budget. My only exceptions so far have been fudge pops and whipped cream. The store brand fudge pops tasted like they had a coating of chocolate fur, perhaps shaved from one of those chocolate Easter bunnies. The store brand whipped cream melted in my fridge, making it significantly less creamy or whipped.

For some reason I always had a negative connotation with store brand soda. I think I had some as a kid, spit it out, and forever thought it was nasty. However, my brother said he’d started [...]