December 14, 2008 at 8:15 am
Those of you who follow me on Twitter might have wondered why I was conducting top secret oatmeal experiments last month. Wonder no more! As a part of the Quaker Oats Living Proof weekend I attended, Quaker challenged the attendees to come up with a new oatmeal recipe that met certain nutritional guidelines. The prize was an all-expense paid trip to Lafayette, Colorado for the 12th Annual Quaker Oatmeal Festival. That was great, but the part about free ski passes sounded more enticing. I love me some oatmeal, but the idea of the world’s largest topping bar isn’t quite enough motivation for me to conduct oatmeal experiments in my kitchen top secret lab. I decided 1 in 16 odds were pretty damn good for winning anything, so I started doing unholy things to instant oats.
I remembered that Quaker Oats is owned by the same company that makes Diet Pepsi as well as other products like Tropicana and Lays Potato Chips, as illustrated in this photo of the lobby above. (This photo also makes me think […]
November 20, 2008 at 9:23 am
I’ve contacted all four winners of the Quaker oatmeal giveaway and three of them have confirmed their addresses. However, if your name is Niki and you wrote the following haiku (Heart healthy flavor/Quaker oats’ gooey goodness/Warms me to my soul), email me girl! You’ve got oats waiting for you! The other winners were Fred, Cindy, and Jennifer H. Congrats!
November 10, 2008 at 7:35 am
I ditched my 10 year high school reunion this weekend to hang out with my new boyfriend Larry.
We sowed some oats together this weekend in Chicago. Is it weird that he never took off his hat? (Oat-kay, I might be exaggerating, but he is actually nicknamed Larry by the Quaker Oats staff.)
This weekend I had a fantastic time meeting many lovely and lively health and fitness bloggers at the Quaker Oats Living Proof weekend. But let’s speak the truth here: ultimately this weekend came about because Quaker Oats wants to see what the blogosphere and social media can do for them. It’s about commerce. I know it, you know it, Quaker knows it, and now it’s officially out there. I did not go away for the weekend just because Quaker Oats is nice, though they were definitely nice. I got some free swag, free meals, and a free trip and Quaker got people talking about their products and started some relationships that will be to their advantage in the future.
That being said, just because there’s […]
November 8, 2008 at 8:01 pm
Just a quick note, but I’m feeling pretty good and just rested up for 3 hours, so I will be at the blogger meet up tonight at 9:30pm in the bar at the Hard Rock Hotel in Chicago. I’m looking forward to seeing anyone who can make it. I’ll also be at the Panera meet up tomorrow. That is all.