You can shake your elbow, but can you kiss it?

I get a lot of press releases. Email is cheap, so public relations companies blast out hundreds of copies of the same generic, boring messages to hundreds of people at a time. I think my email address got put on a mailing list that has been passed around to lots of companies, so now I get about six or seven emails a day trying to get me to write about products I know you guys have no interest in. I’ve gotten to a point where I read half the subject line and then trash the messages without reading them.

However, I occasionally get a press release with a subject line so ridiculous that I cannot help reading it and then guffaw at my desk, wondering if the person who wrote it is aware of how silly their message sounds. Case in point, a recent email I got for a hand sanitizer that says:

[Hand sanitizer brand name] predicts that the ‘elbow shake’ will soon supplant the traditional hand shake as the greeting of choice both in and [...]

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