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Dove Ads

Unless you’ve been living in a cave (Hey there, cave people! Was it hard to run an internet hook up through the limestone?), you’ve probably heard of the new Dove ads. These ads have stirred up all sorts of hullabaloo because, horror of horrors, they feature women who wear sizes 4-12. Most women have had positive reactions to the ads because they are sick of unrealistic portrayals of women in advertising. Most men have had negative reactions to the ads because they are used to billboards being their personal soft porn outlet. A lot of people have called these girls fat. For your inspection, Image A:

Image A: The Dove Women

In what fucking universe are these women considered fat? Now, white underwear is hardly flattering on most of these ladies, but if I look as good as even the largest one when I hit my goal weight I will literally do a happy dance. And yes, it will include jazz hands.

I can also definitively prove that none of these women are fat. The smallest size in stock at Lane Bryant, the flagship clothing store for fat girls of America, is a 14. Which means none of the Dove women can shop at Lane Bryant.

If you cannot shop at Lane Bryant, you are not fat.

Truly the one experience that bonds all fat girls together is bitching about the lack of selection at Lane Bryant. This is seconded only by bitching about the insane prices at Lane Bryant, which is third only to ranting about how there should be more fat girl clothing stores since there is clearly a market for them, what with all the bitching we do about Lane Bryant constantly.

Case closed. These girls are not fat.

Beyond the fact that it’s good to see women of average, healthy weight in advertising, how nice is it to see people actually smiling and looking happy? Most people in clothing and cosmetics ads look like the photographer just threatened to rape their dog.

In support of these ads, I actually bought Dove shampoo and conditioner this weekend when my current brand ran out. When it comes down to it, earnings are how Dove are going to judge the success of the campaign and I am happy to give them a positive vote in that area. And hey, they were even 10% off at Meijer!

You might be thinking, “Poor girl. She’s been suckered by clever advertising to buy a product she wouldn’t have otherwise. How gullible.” I am fully aware that Dove is trying to sell me something. All advertising is. But we all ultimately have to buy shampoo. (Well, I guess you cave people don’t.) I may as well buy a product that has made a positive impact on the mainstream media. Plus, my hair is so soft! Seriously. They sell good products, these Dove people.

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7 Comments

melanie • May 11, 2006 at 12:32 am

i have to say, these ads were good when they first started. but now there is a billboard outside my house that advertises a recognition of ‘real beauty’ and while you’re busy recognising the ‘real beauty’ of our models, please buy some firming cream to get rid of that nasty cellulite on your ass and thighs. none of our ‘real’ly beautiful models have cellulite, so you shouldn’t either.

gah.

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Nathan Sweeney • December 26, 2006 at 12:28 am

Huh? Most men are repulsed by those ads?

Oh well, let them be repulsed, more hotties for me! Seriously, every one of the women in that ad is great looking. I don’t say beautiful because I reserve the word beautiful for those women to whom I am attracted because of their personalities. Too bad more women can’t overlook my size to see me for me instead of the 315 lb man I am.

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BoggyWoggy • August 6, 2008 at 1:01 am

Reminds me of one of my FAVORITE shows, “Look Good Naked.”

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Cristina • August 21, 2008 at 12:45 pm

I agree with you, they are not fat, but have you noticed they all have flat stomachs? That´s not real to me. I think their stomachs (and who knows what else) have been photoshoped. They should be much rounder.

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FL • August 23, 2008 at 11:24 pm

As rude as the reaction of a lot of men were to these ads, this male reaction was a useful reality check too. Many women love the Dove campaign for real women because it is selling them the soothing white lie that all women are beautiful no matter what their size. Men, blissfully unaware of all this, simply reacted honestly, if crassly.

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Jessica • October 13, 2009 at 8:27 am

These women aren’t fat, they’re just curvy!! I’d love to be in a size 12! That’s actually my weight loss goal, I’d love to walk into a normal store like Kohls or JC Penney and not have to go to the plus size department for a pair of jeans!

Also, another thing I like about this ad, besides the curves, is that there’s some diversity in it! They’ve got different races and skin tones (I dig the butt-white girl, as I am pigment-challenged as well, and I tend to glow in the dark) represented! And one of them is even sporting a tattoo!

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Jennifer • November 29, 2009 at 12:50 pm

I’m reading through the archives, and I just had to comment about Lane Bryant. I’ve lost 40+ pounds this year (with quite a few more pounds to go,) and for the first time in FOREVER, I found clothes in regular stores! Granted, they’re stores that have size 16 and 18, but I think I’m out of the 20’s! Lane Bryant was never satisfying, but it was better than some of the plus sized sections at other stores.

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Comments are now closed on all PastaQueen entries. The blog is an archive only so I don't have to deal with spammers. For fresh discussions please visit my new blog at JennetteFulda.com.

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Jennette Fulda tells stories to the Internet about her life as a smartass, writer, weight-loss inspiration, chronic headache sufferer, and overall nice person (who is silently judging you). She does this at JenFul now, but you can still have fun perusing her past here.

Disclaimer: I am not responsible for keyboards ruined by coffee spit-takes or forehead wrinkles caused by deep thought.

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